What is email data?

Wiki Article

The term email data refers to the information and metadata sent with an email. It also includes the contextual information created during sending, receiving, and processing emails. This mail information can be broadly segmented into:

Email Content: This is actually the text, multi-media, and file attachments within an email. It includes:

Subject Line: The title or topic of Bulk Email Data the email. Normally gives a summary of the message.

Body of Email: This refers to the  main message that can be plain text, HTML formatted content, or even embedded images.

Attachments: Any file attachment, like PDFs, documents, spreadsheet executables, or image files, attached to the email.

Metadata of Email: It is the information about the email, which helps a lot in routing, managing, and tracking of the email. The metadata will include the following:

Sender's Information: Sender's Email address

Recipient Information: The list of recipient's email addresses (From, Cc, Bcc Fields).

Timestamp: This is the date and time at which the email was sent, received, and read.

Email Headers: The technical details of the servers from and to which the email is sent, message IDs, and authentication details. IP Addresses: These refer to the network addresses for the sending and receiving devices. Interaction Data: Basically, the information generated through interaction of recipients with emails is presented as under:

Open Rates: This indicates the number of people who opened up the e-mail.

Click Rates: This is about the number of people clicked the links within the e-mail.

Reply and Forwarding Rates: Metrics related to replies and forwarding.

e-Mail data becomes invaluable in many functions of communication, marketing analytics, cybersecurity, legal compliance, and record keeping. It conveys valuable insights about users' behavior, informs about threats-for example, phishing-and becomes a source of decision-making.